I started my career as a music marketing professional at Magnasound but after a short stint got lured into the magical world of advertising. From my early advertising days when I worked with O&M on accounts like IBM, I moved to Mumbai to assist the likes of Shoojit Sircar, Navdeep Singh and Robby Grewal in film direction at Red Ice Films.
After learning the valuable lessons of communicating effectively through films the opportunity to direct a film came my way when I made a 20 seconder film for TVS Apache. Since then I have directed over 100 commercials with some of the brands being Vivo, Kalyan Jewellers, MasterChef, BMW, Bhima Jewellery, Fun Republic, Nerolac, Nalli etc.
